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As a business owner, fighting for that top spot on Google for your desired pages can not only fill you with pride but it will seriously impact how many people view your website and take action on what you’re providing. The click-through rate (CTR) significantly drops off after number one and that is because people …
Top 10 Biggest SEO Mistakes and How to Avoid Them Read More »
Any business owner’s dream, when they start, is to become as successful as possible, having their mission and vision clearly understood and gaining as much attention and revenue as possible while they’re in the market. Part of becoming as successful as you can is branching out, becoming nationally recognised, rather than just locally, and then …
In the UK, there are hundreds, if not thousands, of SEO services to choose from as a company looking to improve their visibility on Google. Due to remote work taking over, even some overseas SEO ‘experts’ are now becoming more renowned and used by UK companies looking to go to the next level. Now, although …
On Google, there are many different types of content, from sports and gaming to the latest news and entertainment. However, there are certain types of content online that are certainly more important than others, as there is pretty much everything you can imagine within the Google ether. No matter what industry you’re in and the …
Google is an ever-changing, updating platform designed to give users the best experience to find what they’re looking for through search, algorithms, and systems, whether that be blog posts, service pages, product pages, and more. The brains behind Google are never satisfied and always want to add additional quirks, but this can cause SEO experts …
Exploring Google E-E-A-T Guidelines and its Importance in SEO Read More »
At a time when an online presence is one of, if not the most important thing for growth in your business, understanding how it all works is a massive learning curve that needs to be attacked if you want to thrive in the digital marketing era. One of the most prominent ways to boost your …
Voice search optimisation is the process of optimising content to be used for voice search queries. It is an important tool for marketers who want to target marketers who use voice assistants. Throughout this blog, we will explore what voice search optimisation (VSO) involves, why it has become a key component of modern online strategy …
What is Voice Search Optimisation and Why is it Important? Read More »
When searching for the latest tricks and trends to help you rank your website on Google, often the results will depend on the ever-changing algorithm, whether you’re meeting Google’s standards at a high level or executing the killer SEO strategy you have set out. It always goes deeper with SEO, but that doesn’t mean that …
What is Schema Markup and How to Implement it on WordPress Websites Read More »
Advertising your business can be tough – but using the right platform is key to getting your business seen by the right audience. Although there are a range of platforms you can use to advertise your business, Google Maps ads stand out as a great way to connect businesses with potential customers. With over a …
How to Advertise Your Local Business on Google Maps Read More »
When you’re adding content to your website, whether it be web pages, blog posts, or metadata, original content is key. Replicated content can impact the chances of you scoring high Google rankings – but why exactly is duplicate content bad for SEO? What causes duplicate content, and how can you address the issue? That’s what …
